At the end of 2017, I was working on designing and publishing an art book for a client. The project had an incredibly tight schedule because it was part of an exhibition and was being launched at a museum.

Crazy long hours were put in to make sure the book would be ready. By Wednesday evening, and more or less wearing the same clothes for the past three days, I absolutely needed to play squash (exercise). So I grabbed my gear and headed to the street where I thought my car was parked.

Ten minutes later, and after a speed-dial call to the tow company. I'm in an Uber (and quite furious) heading to pick up my car. Apparently parking on a side street in Portsmouth, NH for more than 72 hours gets you ticketed and towed.

By the time I arrived to the squash courts in Exeter (and minus $200 later) I was actually thrilled because the initial concept for this company materialized.

Over five years ago I was fortunate to walk the Camino de Santiago for the first time. It’s an old pilgrim trail that stretches across Spain and goes further into Europe. I started in France near the edge of Spain with the intention of walking to the coast—which takes more than a month.

It’s known that walking every day increases creativity. To me, starting another Camino is a great way to step into the business you want to run. Long hours of walking every day forces you to attain absolute clarity and map out a plan that makes sense.

Want to see what six weeks, one thousand-plus kilometers, and over a million steps actually looks like? Click the play button.